Aaron Levine & co. have assiduously repositioned Club Monaco from a better than a Banana (Republic) option at the mall into an international lifestyle brand with a consistently reliable selection of classically inspired modern clothes. The clean lines, tasteful colors and increasingly lux fabrications have allowed the brand to increase prices while maintaining its ‘premium but attainable’ pricing. The success of this formula is driving the company’s international expansion with the opening of four new men’s only shops in London, Hong Kong, Seoul and New York City.
Club Monaco is also expanding online with an exclusive partnership with Mr Porter. “Club Monaco’s presence on Mr Porter is a natural fit for us and continues our modernized, updated vision of men’s wear,” said John Mehas, chief executive officer at Club Monaco. “Without a doubt, Mr Porter is the premier online destination for men who crave clothing and accessories that are executed with quality and authenticity. Club Monaco is a leader in offering men well-crafted, affordable luxury and we couldn’t be prouder to debut our collections to Mr Porter’s international audience.”
Shop the Club Monaco X Mr Porter collection at mrporter.com.