When you head off into the future, do you leave your past behind? Gant didn’t. Gant’s mainline collection began more than 60 years ago as an innovator. Back then, collegiate clothiers had three colors: navy wool, grey flannel, white broadcloth. Arriving on campuses with shirts in Bengal stripes and Bermuda colors, Gant splashed a black-and-white world with a prodigious jigger of Kodacolor. Today, the Gant look is a tradition of its own, but they aren’t resting on our laurels and stripes. Gant is focusing on its history as an innovator, as the clothier that brought the Ivy League into style, and style to the Ivy League. Now, Gant is leading the 20th century into the 21st. With modern cuts, witty details, lean silhouettes. Gant’s Spring Summer 2013 collection includes stripes and checks of every color. With generous, imaginative gestures that nod to the past while inviting new plans and new triumphs.
All above courtesy of GANT
