In 1980, Shawn Stussy was a local cult surfboard shaper who took his scrawled signature logo from his foam masterpieces and applied it to tee shirts that he sold along with his boards around Laguna Beach, California. As the STUSSY clothing line expanded, its raw and modern aesthetic soon developed into the next generation of new wave beach culture. For Fall 2012 STUSSY sticks to its tried and true formula of mixing street, heritage, performance and workwear to produce a standout collection.
