H&M for Brick Lane Bikes

H&M is will produce a men’s capsule collection with Brick Lane Bikes of East London inspired by the urban cycling scene. The 11 piece collection will combine the functionality of cycling wear with the style of streetwear (sound familiar?). The collection, designed by H&M and tested by Brick Lane Bikes, was inspired by both vintage pieces and performance gear using more sustainable materials as part of H&M’s Conscious work initiative. Materials used include organic cotton, recycled cotton and recycled polyester. The H&M for Brick Lane Bikes collection will launch on March 7th 2013 in H&M stores worldwide and online at HM.com.

Brick Lane Bikes
London Fixed-gear and Single-speed forums