Coach’s lifestyle bet is paying off. With the impending departure of long time creative director Reed Krakoff and increased pressure for fast growing competitors, the retailer is expanding its apparel and accessories offerings in an effort to drive growth. With the successful launch of footwear into over 200 stores in North American and overseas, the transition is off to a solid start.

The next step is apparel. Coach has been producing a limited selection of clothing, mainly outerwear, for a few seasons. The new collection will be more comprehensive and positioned to compete with similar lifestyle brands, specifically Michael Kors and Tory Burch. With worldwide men’s sales are set to rise 50% this year to more than $600 billion, guys will be a particular focus of Coach’s new strategy.

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