Contemporary urban architecture inspired the new Bell & Ross BR 05 Horolum. The matte mineral appearance of the bead-blasted steel dial, bracelet and 40-mm case echo the rough concrete walls and technical forms of modern, minimalist buildings – think Brutalism. On the dial, only the essential indications are retained. The hands and indices are filled with Super-LumiNova C5, the most powerful photoluminescent coating that exists. Its green color, already intense during the day, is even more powerful at night. As a finishing touch, the sapphire crystal case back offers a view of the automatic CAL.321 Swiss mechanism with a 360° oscillating weight.
Limited to 250 pieces each, the BR05 Horolum is available on steel bracelet ($5,400.00) or a black rubber strap ($4,500.00). It will only be sold in the 15 Bell & Ross boutiques worldwide and on bellross.com.
