Adidas Gives Billie Jean King’s Iconic 1970s Sneaker New Life

Just in time for the US Open, Adidas is honoring its long-time partner, groundbreaking champion and social justice warrior BJK with a new sneaker.

Reissued as an everyday sneaker, the shoes incorporate details that honor the four-time US Open singles champ. These include BJK’s portrait and signature on the tongue, 1973 on the left heel and the match’s set scores on the right. The “shoes will always represent much more to me than one match,” said Billie Jean King. “They remind me of the progress we’ve made, but also of the work that is still ahead of us. I hope bringing them back inspires the next generation to keep pushing for equality and to use their voices to create change.” The 2026 US Open starts August 30 at the USTA Billie Jean King National Tennis Center in New York City.

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