Todd Snyder Issued A “Pre-Sold Out Alert” For His New John Derian Capsule

Todd Snyder became a self-proclaimed John Derian fanboy years ago, after wandering into the decoupage artist’s East Village store on a lunch break. He’s not the only one. Since he started in 1989, Derian’s passion for decoupage, églomisé (reverse painting glass to produce a mirror image), and vintage ephemera has attracted a steady stream of customers to his stores, generated feature spreads in magazines, and lead to relationships with top retailers (7th floor at Bergdorf). So when Derian decided to open his archives, fan boy Snyder worked to translate these elegant images into a line of sweatshirts, hoodies, and matching cabana sets. The designer issued a tongue-in-cheek “pre sold-out alert” for the collection on the day it dropped.

The TS X John Derian Capsule is available now at toddsnyder.com.

“There’s a sense of fun and whimsy in what John does.” – Todd Snyder

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