Its official. Today adidas announced a long-term partnership with Pharrell Williams. The Oscar nominated, Grammy Award winning producer, singer, songwriter and designer will work with the adidas Originals multi-faceted line of products due to hit stores in the summer of 2014.
“Working with an iconic brand like adidas is such an incredible opportunity. From the classic track suit, to growing up in Virginia wearing Stan Smiths, adidas has been a staple in my life. Their pieces are timeless. This is an exciting partnership for both me and for Bionic Yarn.” Pharrell Williams
The new line will incorporate fabrics and yarns from another Pharrell Williams project, Bionic Yarn. Co-founded by Tyson Toussant and Tim Siris Coombs, Bionic Yarn is a high-performance eco-thread made with fibers derived from recycled plastic bottles that have been discarded worldwide. Williams is the creative director of Bionic Yarn. Dude is on the grind.