Selfridges Exclusive Skateboard Decks

 

Selfridges is on the grind. For six weeks this spring the London store will celebrate board culture and its pervasive influence on street and designer fashion with their Board Games campaign. This is not your run of the mill department store promotion with a few back-lit displays, some window dressing and a corner of dedicated floor space.

The Concept Store at Selfridges London has been transformed into The Board Room; home to over 50 limited edition skateboard decks specially created by some of the world’s best designers. From the artful minimalism of Rick Owens and floral exuberance of Phillip Lim to a monochrome x-ray design of YohjiYamamato’s own skull.

Shop the entire collection of designer skateboard decks at selfridges.com.

 
 

 
 
 

RICK OWENS Skate deck

 
 

SELFRIDGES Selfie Skate Deck

 
 

SATURDAYS SURF NYC Skate Deck

 
 

KTZ Skate Deck

 
 

PHILLIP LIM Tropical-Print Skate Deck

 
 

BOY LONDON Eagle Skate Deck

 
 

GOLDEN GOOSE Skate Deck

 
 

JIL SANDER Skate Deck

 
 

BILLIONAIRE BOYS CLUB Diamonds & Dollars Skate Deck

 
 

DRIES VAN NOTEN Floral & Stripe Skate Deck

 
 

KENZO Slogan Skate Deck

 
 

CHRISTIAN LOUBOUTIN Skate Deck

 
 

BLOOD BROTHER Shattered CD  Skate Deck

 
 

NICHOLAS KIRKWOOD Zig-Zag Skate Deck

 
 

BOY LONDON Monogram Eagle Skate Deck

 
 

YOHJI YAMAMOTO Skull Skate Deck

 
 

Y-3 Tie-Dye Skate Deck

 
 

HOOD BY AIR Camo Skate Deck

 
 

AAPE Camo Skate Deck

 
 

NEIL BARRETT Skate Deck