Today Swedish retail behemoth H&M unveils a preview of their new H&M Sport collection. Designed with input from the Swedish Olympic team, the range includes activewear and accessories for men, women and children.
This isn’t H&M’s first time around the track. In 2012 the fast fashion chain released a collection of cycling, running, yoga and leisure wear. Most recently H&M inked a deal with Czech tennis star Tomás Berdych to act as its brand ambassador.
Anna-Sofie Johansson, head of design at Hennes & Mauritz said of the collection: “Sport and fitness is becoming an increasingly important part of all of our lifestyles and the new H&M Sport is there to help you look and feel great”.
The H&M Sport collection will be available January 2nd 2014.
