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AllSaints, the 19-year-old British fashion retailer, made its New York Fashion Week debut with a slick Spring 2014 collection. Known for its rock ‘n roll inspired look, the brand has made a serious effort to refine its image, adding some urban chic to its ‘metropolitan attitude.”

The invitation to the NYFW presentation promised an “immersive” presentation that would “disrupt the format of the traditional fashion show and integrate product, digital and music.” And that’s exactly what creative director Wil Beedle delivered.