The All England Club is steeped in traditions, including a strict dress code for competitors at Wimbledon: wear white. For all its staid traditions The Championships have a history of controversial sartorial choices. From Rafael Nadal’s pirate pants to Roger Federer gold trimmed court-side blazer to Maria Sharapova’s 2008 tuxedo-inspired get-up, the restrictive dress code seems to create some regrettable fashion moments.
This year Nike seems determined to avoid fashion faults with all-white looks that fuse timeless tennis style with cutting-edge technology. Nike’s biggest stars, current Gentlemen’s titleholder Roger Federer and newly minted French Open champion Rafa Nadal, will both be wearing custom kits head to toe.