Alex and Mike Faherty and now officially living their dream. The twin brothers just launched an Eco-friendly lifestyle brand inspired by the endless summer. The Faherty Brand makes “luxurious” swimwear with a polyester/cotton blend fabric made from recycled plastic bottles.




The brothers Faherty will be hitting the road this summer in a mobile beach house-cum-pop-up shop made of salvaged wood (natch) to promote the label. The road show kicked off today in NYC and will stop in DC, Richmond, Charlotte, Charleston, Savannah, Atlanta, New Orleans, Austin, Dallas, Phoenix, San Diego, LA, Santa Barbara and San Francisco in June, parking next to stores, restaurants, bars and local events with dates and locations posted @FahertyBrand.





Faherty_1 Beacon Trunk In Red ($140) and Chikura Print ($165) From fahertybrand.com
Faherty_2 All Day Shorts ($150) From fahertybrand.com

All images courtesy of Faherty Brand