Levi’s launched a limited edition 501 Waste < Less Jean created exclusively for will.i.am's EKOCYCLE initiative. Made with 29% post consumer content, an average of eight recycled plastic bottles, these limited edition 501 jeans are the newest addition to the Levis's Waste < Less collection. The Levi's Wast < Less collection was introduced last fall in an effort to develop a new innovative use for post consumer waste, like PET plastic bottles. Recycled brown, green, blue and clear plastic bottles, as well as black food trays, have become a new resource efficient material that also provides a unique color and finish.   Levis_Waste_Less_Ekocycle_2 Above: Available in select Levi’s stores and on Levi.com for $128.00.