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Rolex is introducing several new models at this years BASELWORLD expo. One of the most highly anticipated style updates is the new Rolex Oyster Perpetual Day-Date. Introduced in 1956, the Day-Date was a world first. The first watch to indicate the day of the week spelt out in full. The new Rolex Oyster Perpetual Day-Date collection in 18 ct yellow, white or Everose gold features a variety of colorful leather straps and matching dials.

The Day-Date’s timeless popularity is due to its casual elegance and Rolex’s commitment to excellence, which begins at the source. By operating its own exclusive foundry, Rolex has the ability to cast the highest quality 18 ct gold alloys. According to the proportion of silver, copper, platinum or palladium added, different types of 18 ct gold are obtained: yellow, pink or white. They are made with only the purest metals and meticulously inspected at Rolex’s in-house laboratory before the gold is formed and shaped with same painstaking attention to quality.

The new colors of the dials and the matching straps vary according to the gold of the watch case: green or cognac for the 18 ct yellow gold versions; blue or cherry for 18 ct white gold models; and chocolate, or a more classic rhodium dial with a black strap, for cases in 18 ct Everose gold.

 

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