Joe and Charlie Casely-Hayford shot their new lookbook amidst the decadence of a private estate in Kent – a grand setting following the grand ideas of sub-cultures and grand-full-stop high society that informs their collection.

“British culture is at the core of our design, it’s always important that there is the connection between the two. We’re interested in the discordance of forcing them together,” Charlie explains of their design philosophy.

Looking at how British street style consistently redefines sportswear, and the integration of sportswear into our everyday wardrobes, their SS13 collection includes a voluminous silk parka and a varsity shirt; familiar icons decontextualised. Whilst the signature Casely-Hayford suit with cropped trousers and boots is a direct nod to the idea of the sartorial skinhead.


Text Dean Mayo Davies
Photography Katinka Herbert/Dazed