The luxury watch market is robust and maybe even a little bit crowed. Despite sluggish economies in many traditional luxury markets options for designer watch buyers continue to expand. Many designer brands are expanding into watches in an attempt to grow their market share and reach new customers. Dolce & Gabbana recently discontinued their popular, and profitable, D&G watch line and launched a new Swiss made luxury watch collection.

Luxury watch customers who want to insure that they stand out for a growing crowd are using independent customization services to acquire or create something tailored to their tastes. Project X is an independent company providing customizations to original brand manufacturers watches. Project X is not affiliated to any of the original brand manufacturers in any way, and operate in a completely unofficial capacity and offers both limited and bespoke editions.

Customizing a watch will void the original manufactures warranty.

Rolex, Audemars Piguet & Patek Philippe