Alexandre Mattiussi launched AMI in 2010 with the goal of creating real clothes for real men. Ami collections are not explorations of abstract concepts. “I don’t want to make a fashion statement when I wake up in the morning. I really wanted to make something that was really realistic, my friends are my inspiration. There is no fantasy in this collection are clothes for real life.”

Mattiussi’s Spring 2013 collection is definitely made for real life with uncomplicated clothes and easy-to-wear cuts. A new print of the birds of France was used on t-shirts, sweatshirts and cotton chinos. The dusty, earthy colors were rendered in lightweight fabrics like linen and jute. This was a relatively small collection with a lot of choices.




Ami Spring 2013 Presentation

Images of Ami Spring 2013 presentation shot by/property of