Nike’s My Time is Now Euro 2012 promotional campaign continues with opening of a pop-up barbershop in Pairs. My Time is Now focuses on the next generation of football/soccer stars like Manchester City’s Mario Balotelli, French player Mamadou Sakho and Argentine star Javier Pastore.
The shop features vintage barbershop chairs and a classic striped barber’s pole along with a small Nike store, art gallery and video-game lounge. The Paris barbershop, at 11 Rue des Déchargeurs, joins 5 other locations in Buenos Aires, Madrid, Mexico City, Milan and Moscow, all open until July 1.
My Time is Now: Mario Balotelli and the Nike Barbershop
