Luxury swimwear brand, and Nick Wooster favorite, Orlebar Brown opened a 540 sq ft flagship store in London’s emerging retail destination of Vigo Street in the West End. Orlebar Brown is in expansion mode with plans to open additional stores in London this year. The new store, adjacent to the Royal Academy of Arts, is the second Central London location after the opening of a Notting Hill location in 2011. Adam Brown, founder of Orlebar Brown, said ‚ÄúVigo Street is a much sought after location and the perfect fit for our rapidly growing brand.”

The new store carries the full range of Orlebar Brown swimsuits and accessories. The store will also carry the special fifth anniversary Editions collections, a collaboration with Getty Images and the Blue Marie Foundation.

Shop the Nick Wooster x Olebar Brown collection here.
Show Olebar Brown swimshorts here.


Images courtesy of Last Style of Defense