BARNEYS.COM GETS SOCIAL

 

Barneys.com just got a lot more social. The redesigned e-commerce site gives shoppers the ability to build lists of “favorite” items that they can share with friends on Facebook, Twitter, Pinterest or The Fancy. The “Favorites” tool will also give Barneys the ability to better track customers and recommend items based on their selections. The site will also feature lists compiled by celebrities and tastemakers including Julianne Moore, the Olsen Twins, chef Melia Marden from The Smile and stylist Leslie Fremar. The “Favorites” tool will also allow users to see the top trending items on the site with a feature called “Most Loved.” A news and events feature call “The Window” will add an editorial element with information about culture, art, lifestyle and fashion that is relevant to the merchandise featured on the site.

The renovation of the Barneys Madison Avenue flagship will help integrate the visual icons associated with the new social tools on the site into the store environment. As is true for many luxury brands, e-commerce is the fastest-growing sector of the business and is a critical component of the company’s future strategy. “We are not changing the DNA of Barneys but reviving the way we communicate with customers, and how we highlight what we do best and curate the best — product,” Daniella Vitale, chief merchant, executive vice president and general merchandise manager of women’s merchandising and barneys.com (is that one business card or three) told WWD.

Read the WWD story here
www.barneys.com

 

 

 

1 comment

Comments are closed.

You May Also Like