Opening Ceremony Opening A London Store For The 2012 Olympic Games

 

Opening Ceremony will open it’s first European store on London’s King Street, Covent Garden. The 3,000 sq. ft. pop-up will feature collaborations with Pamela Love, Proenza Schouler, Chloe Sevigny and Topshop. The store will also host the launch of the Adidas x Opening Ceremony line.

“Bringing Opening Ceremony to Covent Garden is an important next step in the growth of our company,” said Humberto Leon and Carol Lim – co-founders of Opening Ceremony. “In the last 10 years since we first opened our doors on Howard Street in New York, Opening Ceremony has expanded to Los Angeles and Tokyo, but we have had our hearts set on London since the beginning. Covent Garden is a historic, global shopping destination and we’re looking forward to what Opening Ceremony will add to its exciting future.”
From WWD

The London Olympics begin on July 27th 2012.

 

Image via HUH Magazine

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